Color Design For Food

Color design for food Seen mostly in packaging.

Color design for food. The food market there are many specific category color cues as well as a number of general rules the food packaging sector adheres to in terms of which shades are suitable. Green pairs well with brown and orange for a fresh light color scheme perfect for a sandwich shop or vegetarian based bakery. Green if you have an eco friendly vegan or humane food brand green is the color you should choose. Yellow and orange are colors that make people feel hungry.

The fast food industry has claimed this combination for a good reason because it is effective. Straight out grey is not commonly used in food grey is highly used in combination with accent colours that can be quite appealing while in contrast. It s your job as a packaging designer to use the psychology of color to get the best results. Red and yelloware the chief food colors evoking the tastebuds and stimulating the appetite.

Conversely green doesn t work well for meat based restaurants such as steakhouses nor in dimly lit. So we ve done the hard work for you giving you 100 color combinations inspired by nature food and drink travel and everyday items. Both red and yellow are also effective at grabbing attention. The color red is associated with emotion and passion.

In relation to food. This is very difficult to fix later. They can do what s called color contamination with your food and your set. But before we go into the designer approved color combinations you should use let s cover the.

Red universally used in food marketing strong eye catcher triggers emotional. The most important colors for food packaging designers.