Brand Concept Map Examples

Brand concept map examples Notice the similarities are in the intersection of the 2 circles.

Brand concept map examples. Perceptual brand mapping is the visual plotting of specific brands against axes where each axis represents an attribute that is known to. And concept maps although they won t guide you to a physical spot can guide you to a greater understanding of any subject you re interested in. This customizable concept map template can be used to represent any existing concept map. If you hear the word map and think of buried treasure or exciting destinations you may be surprised that the term actually refers to any visual that emphasizes relationships between objects regions or themes.

In the following perceptual map examples coca cola is shown in three different competitive sets. This example illustrates the similarities and differences between two ideas such as series and parallel circuits. This gives a very quick overview of their direct and indirect competition. In this section we describe how these stages are accom plished in.

While all concept maps connect main ideas with branches the way that you organize a concept map can help reveal new knowledge and connections. Examples of concept maps example 1. Perceptual brand mapping can be such an effective and efficient tool for marketers. In the third stage researchers aggregate these individual brand maps and associated data to produce a con sensus brand map.

A concept map sample of marketing strategy made by edraw is prepared for users below. Download and modify this template for your own.