Aida Framework Example
Aida framework example Aida is a copywriting acronym that stands for.
Aida framework example. Targeting and for example considerations on socio demographic background is also not included. Aida is an acronym developed in 1898 by advertising pioneer e. Marketing will be very different for a customer visiting an online store than it is for a customer looking to purchase a new car at a dealership. Using the aida model will help you ensure that any kind of writing whose purpose is to get the reader to do something is as effective as.
Wendy connick is a former expert for the balance careers. Slide 2 aida model or marketing sales funnel. Awareness interest desire action lavidge et al s hierarchy of effects. An example of the aida model here is a case study from our marketing models guide showing how an award winning hairdressing company francesco group used the model to launch their new salon.
For example the aida model does not take into consideration different possible points of sale. Awareness knowledge liking preference conviction purchase modified aida model. Aida also does not take into account the different points at which sales take place. Awareness interest conviction desire action purchase or consumption.
In this model the customer s purchase journey is broken down into four fundamental stages as follows. Is an acronym developed in 1898 by advertising pioneer e. The aida model is very frequently referred to as purchase funnel or sales funnel.