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Aida communication framework These are the four steps you need to take your audience.
Aida communication framework. The aida model helps the copy writer to present the elements of a print ad headline subhead body copy slogan and contact information in a format that makes the viewers read in a flow and understand about the product easily. The acronym stands for. It illustrates the decision making process in four phases. Aida is an acronym developed in 1898 by advertising pioneer e.
The technique is. Aida stands for attention interest desire action and it s a tried and true process is used by marketers to entice prospects to make a purchase or take a desired action. The acronym stands for attention interest desire and action. The aida model which stands for attention interest desire and action model is an advertising effect model that identifies the stages that an individual learn 100 online from anywhere in the world.
Hierarchical models have dominated advertising theory and of these models the aida model is one of the most widely applied. Aida model is the fundamental theory in the hierarchy of effect model. It was created by elmo lewis who claimed that the influential process of marketing communication can be divided into four steps. It describes the steps that a prospective customer goes through before deciding to buy a product or service.
In other words the aida model is an applied stimulus response model.
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